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Tag: scharf

International

Creating the McUniverse: McDonald’s Source of Power in Foreign Markets

January 31, 2014January 2, 2017 15pattabia

By Sarah Scharf. Stanford University. --- This paper explores McDonald’s transformation from a small town burger joint to the poster child for globalization and economic development abroad. To gain its position as one of the few truly global companies, McDonald’s has exploited...

Tagged 2014, featured, market power, mcdonalds, monopoly, scharf
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